THE TEAM
Role: UX designer, strategist, researcher | Visual Design: Nick Selby Creative Lead: Ned Wallroth | Agency: Amalgam Co
BUSINESS GOAL
Created a streamlined and modern shopping experience from web to mobile making Norman & Jules distinctive within their market and to their target audience. Re-design the site to be more user friendly in order to build brand loyalty and increase conversions. Connect the online store experience — the new look and feel of their digital brand— with their existing brick and mortar location in Brooklyn.
Design FEATURES
I utilized technical design components and accessibility to optimize the customer experience and increased conversion by 50%
Ease of use for customers to filter for products
Global search to quickly identify products
Surface related or recommended products
A guided shopping experience with curated groupings of related items.
Improve visibility of items in the shopping cart.
Journey mapping exercise
WIREFRAMES + PROTOTYPES
Design recommendations were presented taking into account business requirements, project timeline and scope, and the technical capabilities of the client's e-commerce platform, Lightspeed (later Big Commerce).
USER Mindsets
From several interviews with the client to understand their audience, I identified 3 types of customer mindsets and their needs to design the site around-- local customers, the gift giver, and international customers. I was able to understand the online shopping experience for children's toys, clothes, and accessories.
Final Designs
