Role: UX Lead | Team: Co-UX Designer, Strategy Team, Creative/Visual Team | Tags: B2B, enterprise, cybersecurity, strategy, IA, mobile, responsive, templates, content

Background

Mandiant is the leading cyber-security company in the world supporting top corporations and governments. As Mandiant prepared to carve its own identity, separating from parent company, FireEye, the call for a unique digital and brand identity became imperative. They were seeking a fresh identifiable look for the brand in addition to a premium web experience showcasing their unique technology and consulting offerings.

Goal

Establish Mandiant's unique digital presence in the cyber-security industry and ensure the brand could stand distinctively.

My Role + TASKS

  • Content analysis on current FireEye site

  • Established architecture for the new site

  • Created site map, main navigation, utility navigation and site footer

  • Partnered with the strategy team on content hierarchy

  • Defined goals and story for each page of the site, experience strategy, leveraging known user personas and scenarios

  • Template definition - 15 reusable templates to be used across the site

THE Process

The accelerated timeline to delivery was a major factor in how the team executed the work. This became a highly collaborative effort across multiple disciplines all working in parallel — strategic discovery, UX, brand design, and website development. We partnered with Mandiant’s internal teams, which helped us focus their brand storytelling and develop an innovative solution for their digital experience.

From our team to Mandiant’s stakeholders, we were able to explore Mandiant's diverse user base, identifying over half a dozen distinct persona groups. These were instrumental in shaping the user experience. Through understanding each group, the digital approach was focused and tailored, resulting in a personalized experience for every visitor.

We crafted user flows that ensured a smooth and intuitive navigation experience. Along with a well-defined sitemap and information architecture, this established a foundation for the site's overall structure.

Templates

Desktop (LVP) Navigation

Outcomes

  • 724,000 Monthly sessions‍

  • 5,000 Monthly form submissions (leads)

  • 6,200 Monthly document downloads

Once the site was completed and launched, it greatly enhanced Mandiant's online presence as a leader in cybersecurity industry. The new site design delivers a user-friendly interface, clearly communicating Mandiant's offerings to its audience, intuitive navigation, modern visuals. Our user-centric approach contributed to increased user engagement, enhancing both the brand and how Mandiant interacts with its audience.