THE PROBLEM

The purpose of the re-design was to launch the marketplace was to provide Spalding the ability to sell their products directly on their site. The client's budget constraints and launch goal limited the time to work through Phase 2 of the project. 

In the previous phase, one month was dedicated to design, whereas we were only given two weeks to complete this work. To accommodate this challenge, I reviewed Phase 1 wireframes, following closely to the out-of-the-box DemandWare (now Salesforce) solution, prioritizing a small number of areas where customizations would improve the user experience.

My ROLE + TASKS

My responsibilities included:

• Building a design schedule

• Breaking the work out into batches (sprints)

• Managing meetings with a remote technical team

• Creating wireframes and implementing customizations to the out-of-the-box solution

• Co-designing high-fidelity comps with the visual designer from the existing pattern library