APPROACH

Using the site map created by Klio Health designer Zahra Barzin, I produced content to account for and map to all the pages of the website. Eventually the UI of the mobile app and desktop product would be composited into my images so I had to keep this in mind when planning out those specific product images.

Zahra set up a timeline for an all-day shoot on location in the Klio Health office (part of Mass Challenge / IDB Building) and resourced a variety of members of the team to participate as models, while I directed each of the photo shoots.

Background

Klio Health is a healthcare startup designing mobile experiences for communication between patients and healthcare providers. The company set out to design a website to launch in conjunction with their product — a mobile app and desktop platform.

GOAL

Create a brand asset library that would effectively showcase Klio Health’s products as well as the story of the brand, company culture, and the team. Include lifestyle, portraits, and at work imagery as well as staged scenes which could illustrate doctors and patients and the app experience.

Jacqueline Thong, CEO